As long as the celebrity has influence within your community, they can help bring in more customers.
This does not have to be a big name celebrity like Beyonce, it can be a local celebrity with pull in your town. If possible, find a celebrity to attend your opening and draw people in. Social media marketing for restaurants is a cheap and easy way to get the word out about your event, including location, time, and any important details such as giveaways or themes.
Social media is also one of the main ways people hear about events in today’s market.Ĭreating an event page on social media or even just using social media to post about your upcoming event is sure to attract visitors to your social media pages and actual grand opening. It’s no surprise that social media is a huge chunk of today’s marketing world. Either way, the how-to class offers useful information that customers can only get from you at the grand opening. If you’re offering a service, you can host a how-to session on a way to complement the service provided by your business. If you’re offering a product, you can host a how-to session in the best way to use that product. Host How-To Classesįree samples and discounts aren’t the only offers you can give your customers. ASpecial discounts for customers who attend an event make customers feel special, as though they earned that discount simply for showing up. If you’re not looking to give stuff away for free, consider offering discounts for customers who attend your grand opening. Whether your product is a good or a service, give a small sample of it to give potential customers a taste of how great your business is and make them want more. Seeing an experience in person offers a better chance for your brand to remain in a For a more simple experience, consider a pop-up restaurant offering food from a local neighborhood favorite or from your kitchen itself.Īnother effective form surrounding the idea of free giveaways is giving consumers who attend your grand opening free samples. Consider planning something like a flash mob or using brand ambassadors to flyer and table in a popular area like a college campus. Pop Up Experience Offering a pop-up experience someone nearby your grand opening is an exciting way to grab potential attendees attention. So, consider a few causes near and dear to you and start reaching out to local charities to see if the potential for a partnership is there – you can help a lot more than just your brand with your grand opening.
Additionally, why stop at the grand opening? These relationships you build can create successful business partnerships for future sales and fundraising events that benefit both parties. This can help you further personalize your brand, bringing more purpose to your business than just offering a good or service to the community. Donate Proceeds to a Charity What better way to attract more customers, build a great name for yourself, and help your community than to partner up with a charity to donate proceeds from your grand opening to? Partnering with a charity, or multiple charities, can help you build relationships within your community both within the charity and with community members who feel strongly about the cause. A soft opening is essentially a trial run of the grand opening to allow you and your team a practice round with customers who you aren’t worried about losing due to tiny errors, but will give you honest feedback to better the big opening. Soft Launch If you’re looking for a way to settle your nerves a bit and ensure your grand opening goes off without a hitch, a soft opening is the perfect way to test the waters and release some of those nerves surrounded by supportive family and friends. Of course, you won’t use them all, but picturing each and then deciding which is/are the best fit for your brand is a great first step in planning your grand opening. If you’re planning to open a new restaurant, open a new brewery, or any business of your own and need inspiration on how to throw the best grand opening your industry or city has ever seen, below are 21 unique grand opening ideas that have proven to create awesome buzz in the past.